With more than twenty years of experience as a Creative Director / Art Director in both the General and Hispanic market, I have a proven track record for leading teams to do compelling and award winning Print, T.V., Digital, Social, Content, Promotional and Cause work for clients in a variety of industries. I have an unquenchable passion for creation, production and invention and believe that in order to get results you have to approach things differently.
Be sustainable, be smart, be organized, be respectful and push yourself and others to see beyond what is just being asked of you. It will always come through in the work.
Experience
Creative Direction Freelance
Feb 2020 – Present
Creative Art Director with a track record for leading teams and collaborating with brands to develop smart, innovative and solution-oriented ideas based on strong strategic thinking. I am team player with a passion for production, flawless execution and have are relentless sense of curiosity. Leading through example, being positive every day, passionate about opportunities to create something powerful and inspired through discovery.
Critical Mass
Creative Art Director
May 2019– Feb 2020
Creative lead on AT&T B2B Integrated Campaigns, Digital initiatives and Social Programs.
The Marketing Arm
Creative Director
March 2016 – April 2018
Creative lead on AT&T Multicultural initiatives including Experiential (Music and MNT), Event Marketing and new business. Transitioned to General Market team to lead National Shopper Marketing efforts for Bacardi, D’USSE, Cazadores Tequila and Dewars.
Richards Group/ Lerma
Creative Director/ Lead Art Director
April 2010 – 2015
Managed a group executing full scope campaign creative for Chrysler, Ram trucks, Jeep, Fiat, Dr Pepper Snapple, The United Way, St. Jude's Children's Hospital. Played an instrumental role in leading the relaunch of the 7UP brand Digital and Social initiatives for 2015.
We Are Alexandar
Group Creative Director
2008 – 2010
Headquartered in St. Louis, I was responsible for overseeing a group of ten creatives in the Dallas office for the DPSG business. Managed creative and execution for promotions, packaging, POS across all business groups at DPSG producing on average 4,500 jobs annually.
Rockhouse creative
Founder / Creative Director
January 2004 – January 2008
Started a small creative boutique that tailored to local businesses and cause marketing. Worked closely with Scottish Rite Hospital, the United Way and The Salvation Army.
UPROAR!
Sr. Art Director
January 1999 – January 2004
Sr. AD on the Hasbro toys business. Produced Print, POS collateral, T.V. and Radio for such brands as G.I. Joe, Transformers, Tiger Electronics, Marvel Comics.
Dieste Inc.
Art Director
January 1995 – January 1999
Worked with a small team on big name clients like SBC, Pepsi, Mnt. Dew, Hyundai, Tabasco and RadioShack. I was one of the first five people in Dieste and with a lot of hard work and good people it quickly grew to over 100 people over the next fews years.
Clients
AT&T, Chrysler, RAM Trucks, Jeep, Bacardí, Goodyear, Metro PCS, The Home, Depot, Tabasco, Wise chips, HBO, Pizza Hut, Justin Boots, Gatorade, Wrangler, Hasbro, RadioShack, Pepsi, Dr. Pepper Snapple Group, Haggar, Clorox, Bud Light, Jarritos, The United Way, St. Jude Children's Research Hospital.
Pats on the back
Cannes Lion (Bronze)
Effie (Silver)
London International Ad Festival
New York Ad Finalist (Best art direction)
FIAP Finalist
AD Age (Best of show)
TOPS awards (Best of show)
CREATIVITY 28
In the meantime
When I'm not working I'm eating, traveling, riding motorcycles, driving a race car (or underneath one), playing drums, taking photographs and enjoying time with my wife and three kids.